Revitalise ‘Brand Britain’, says CBI

Revi­tal­is­ing ‘Brand Britain’ in its first 100 days in office should be a pri­or­i­ty for the par­ty that wins the Gen­er­al Elec­tion, says the Con­fed­er­a­tion of British Indus­try (CBI).

In its Busi­ness Man­i­festo, the busi­ness group has mapped out the steps it says the next gov­ern­ment can take to rede­fine the UK’s growth tra­jec­to­ry.

The CBI says the next gov­ern­ment will need to improve the pitch for pri­vate invest­ment with a plan for sus­tain­able growth.

Its key rec­om­men­da­tions include a cut­ting-edge trade and invest­ment strat­e­gy and unlock­ing the pow­er of the UK regions.

Rain New­ton-Smith, CBI CEO, said:

‘A new gov­ern­ment of what­ev­er colour pro­vides an oppor­tu­ni­ty to shift gear and pri­ori­tise the long-term deci­sions that can deliv­er a decade of sus­tain­able growth.

‘Top of the in-tray should be sharp­en­ing the investor pitch for ‘Brand Britain’ – ensur­ing we are at the very top of the league table when it comes to invest­ment. At the same time, a focus on build­ing momen­tum behind the ‘big three’ enablers across tax, plan­ning and the labour mar­ket with­in the first 100 days can give firms a clear flight­path for growth.

‘We want to see a new gov­ern­ment deliv­er a bold pitch to investors across the globe, restore the UK’s com­pet­i­tive­ness, and dou­ble down on our cli­mate com­mit­ments and oppor­tu­ni­ties.’

Inter­net link: CBI web­site